Choosing the perfect Wardrobe for Your Personal Branding Photoshoot

What you wear can speak volumes about your brand. Think of it as not just choosing clothes but crafting your visual story.

Your brand has its own personality, choose your wardrobe reflect this. Take a moment to define your brand aesthetic – is it bold and vibrant, classic and timeless, or maybe a mix of both? Consider the industry you operate in. A solicitor may choose a office attire while an entrepreneur for a tech start up may want to wear sometime more casual.

Colours are not just visually appealing; they also evoke emotions; shapes people's perception of your brand and help communicate your values. These all contribute to your brand's personality. check out our "Colour psychology in personal branding photography" to help make your wardrobe choices more impactful. Choose colours intentionally to help to communicate your message and your values visually on a subconscious level.

Identifying Your Brand Aesthetic

Different settings call for different wardrobes. For an outdoor session in nature, think simple, natural muted colours. If you're doing a studio shoot, anything goes. The backdrop can be changed to complement your wardrobe and your brand colours. And if it's a corporate photoshoot, you may want to consider going for a smart or smart casual look to match your professional vibe.

Colours

Don't be afraid to showcase your personal style. When you show the real you – your values, your personality, you build trust with your audience. People are more likely to connect with brands that feel genuine and authentic. Let your wardrobe be an extension of your authentic self.

Wardrobe Tips for Different Settings

Embrace your originality Through Wardrobe

Before the camera starts clicking, make sure your wardrobe is prepped and ready. Clean, well-maintained clothes ensure that the focus remains on you, not on a stray wrinkle or stain. A wardrobe checklist is your secret weapon for a flawless shoot.

I always advise clients to prepare their wardrobe and accessories the night before. It reduces stress on the shoot day and ensures everything is camera-ready.

Pre-Photoshoot Wardrobe Preparation

If you have a logo or specific brand elements, why not flaunt them in your wardrobe? It's a subtle yet powerful way to reinforce your brand identity. Think accessories, colour accents, or even custom-made pieces that scream 'you.

Incorporating Brand Elements in Wardrobe

Dress for your body shape

Whether you have an hour glass, pear, apple, triangle or rectangle body shape choosing outfits that complement your body shape will not only flatter your body shape but will also help you to look and feel confident during your shoot.When you book with us, you'll receive our wardrobe guide, where we help you to identify your body shape and give you plenty of tips for outfit choices based on your body shape.

Dress for comfort

We always advise our clients to wear what they feel comfortable in. we have had clients in the past who usually rock flats. On the shoot they were wearing high heels. Unfortunately, they were in pain and this was showing on their faces. We advise in this scenario if you would like to wear high heels during your shoot and are not used to wear heels, to bring a pair a flats with you and your favourite pair of heels with you.

Multiple outfits

Most likely, you will be using these images everywhere; on your website, newsletters, posters, reel covers, profile photos to name a few places. We suggest to create variety in the images to bring between 2-4 outfits with you to create variety in your marketing materials. If you work in the world of corporate you may want to choose different styles outfits to showcase the different areas of your life and your personality to your target audience.